Truly Scaring an Audience is No Easy Task… YOU’RE NEXT
The target audience for horror is more about age than ethnicity. It used to be more male but females play an increasingly greater role in horror audiences. Hispanics — especially those whose first language is English — own movie-going across genres. They go to more movies, watch more movies online, go in a bigger group etc.
|Errors of the Human Body, by Eron Sheean; Would You Rather, by David Guy Levy (in MIFF 2013 Mayhem program)|
A couple of years ago, MIFF offered a “Cutting the Edge” program defined by provocative films and stirring visual presentations guaranteed to test limits and take viewers to the extreme. This genre was expanded into two programs, “Visions” and “Mayhem” when executive director Jaie Laplante took the helm in 2011. The Visions program replaced Cutting the Edge, and the Mayhem program was created to celebrate the creativity of genre-focused film talents, where you can expect suspenseful thrillers that’ll rock your cortex.
|Scenes from Antichrist, The Evil Dead; The Descent|
In a recent interview on Rue Morgue with contributor Shawn Macomber’s new “Sinister Seven“, Laplante said “Hopefully audiences embrace it and take a chance on films that are maybe slightly different in approach than what they’re used to seeing. If we can pick movies that strike people in such a way that they’re thinking about them for days or weeks afterward, I think we’ll be successful. I mean, the function of art is to help us understand ourselves, right?”
Laplante can still vividly recall how he felt exiting a perspective-altering midnight screening of Candyman at the Toronto International Film Festival as a young film student. “If I hadn’t seen Candyman at that midnight screening, it might have been many more years before I was turned on to what the genre had to offer. I think about that a lot in regards to Mayhem. I want the films we bring in for it to at least have the potential to make that kind of an impact”, said Laplante.
Couples looking to have a truly great time together at the movies should seriously consider a terrifying horror film. It’s guaranteed that your date will look for comfort and reassurance, while the jumpy moments tension building will have you tightly clasping one another for dear life.
In keeping with the genre… together with O Cinema, MIFF will co-present a special “Mayhem” event on August 15th at Regal South Beach, with one of the smartest & most terrifying films in years: You’re Next, by Adam Wingard. Actress Sharni Vinson will be in attendance to introduce the film and participate in a Q&A following the screening. Stay tuned for a chance to score tickets. — Tatyana Chiocchetti