Trucks in Technicolor: MIFF, MOAD and NWSA to Co-Present ‘Horn Please’
|Raja painter finishing a Panihari painting; Decorated trucks in Jodhpur|
Horn Please encapsulates various aspects of an age-old folk art form of India — the Truck Art, an art form that makes journeys through the dusty highways of India incredible, in more ways than one. With a kaleidoscope of bright paints, motifs, typography, and some unique couplets, the designs painted on the trucks do not merely stand for aesthetic purposes, but they also attempt to depict religious, sentimental, and emotional viewpoints of the people related to the truck industry.
This documentary focuses on the origin of truck art and its evolution, and how it influences not just the world of art, but also the lives of its artists and the truckers who interact with it on a daily basis. Largely, it investigates on whether the once-accepted type of art as a unique form of expression, will survive the test of time in this era of capitalism.
The title of the documentary — Horn Please — is derived from a message seen behind each and every truck in India. It is a signal for the vehicles behind the trucks to blow the horn before overtaking. The sheer exposure of the signage has led it to become a popular phrase among Indians.
|Truck fronts in Udaipur; Finishing the eyelashes of a Panihari woman|